Humber Street artist impression

Humber Street completed new look


The Fruit Market is a vibrant area known for art galleries and music and performance venues and is an emerging digital hub which also forms part of the Old Town Conservation Area. Its northern perimeter fronts the A63 Castle Street, which links the Port of Hull in the east to the M62 corridor in the west.

The Fruit Market project is:

  • a key priority within the City Plan aimed at creating and sustaining jobs in Hull
  • being developed as Hull’s digital and creative quarter
  • strategically tied-in with the ‘iconic footbridge / A63 Castle St crossing
  • designed to extend the visitor journey into the old town, boosting the city’s visitor economy
  • linked to plans for a cruise terminal and international arts centre
  • key to success in maximising economic and cultural outputs for UK City of Culture 2017 and, post-2017, will give a lasting legacy of exciting new digital, creative, arts, craft, leisure and independent retail businesses; making this a distinctive cultural quarter of the city.

In addition to creating new jobs within Hull, the newly regenerated Fruit Market will contribute towards the LEP’s key goal of increasing the share of existing trade between Britain and Europe, by providing an attraction that will encourage tourists to explore the area on their journey to and from the city’s ferry port.

The Fruit Market will draw visitors to Hull’s waterfront area and will ensure a sustainable long term legacy for the city far beyond 2017. This is being delivered through a regeneration partnership between the Council and local developer Wykeland Beal Limited through a comprehensive new-build and refurbishment programme, part funded by Costal Communities Fund and Homes and Communities Agency. The programme  includes new commercial and residential development as well as an extensive refurbishment programme bringing warehouses and historic buildings back into use.


  • Hull City Council
  • Wykeland Beal Ltd
  • Eurovia Contracting
  • £83.6m investment, including:
    • £3.6m Hull City Council Capital
    • Homes & Communities Agency Coastal Communities Grants £5m
    • Lead Developer Partners £75m
  • 733 jobs, delivery from 2013-2024


Humber Street completed December 2016100%

100% Complete

Further information